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Mar 04 2018

How to generate revenues with a paid app

Paid apps are a way for a big app agency in Dubai to generate revenues from apps installed by your users, either from Apple’s app store or Google’s Play Store. And if a paid app provides a service that’s expected to be better than what a free app provides, it’s much easier to generate revenues from them.

Developing a strategy to generate revenues with your app on these platforms is a must, it takes time and maybe some serious reflection on the long-term goals of your app.

It is also important to know that just because an app is popular, this does not mean that it has a profit. There are a lot of very popular gaming apps who have a low-barrier revenue strategy, and haven’t turned their users into dollars. The reason behind that has nothing to do with the company’s lack of expertise.

Of course, the success of an app pretty much depends on the number of users and the time they spend on the app. But what we need to focus this time is about the monetization models which give you a chance at making more revenue than any other model.

Here are some of the models:

 

1.ONE TIME PAID APP

 

On this model the user only pays once to download the app. The updates and the new features that come, here are expected to be free.

With a paid app user expectations are higher for an app they’ve paid for, so you have to make sure you deliver more than what a free app offers.

Most challenging part here is for users to download the app without illustrating it first, and you have to take extra attention on the marketing of their programs- with descriptions, screenshots, and reviews, even through social media posts.

The good thing is that you can make good money if your app succeeds in the market and accomplish to get on the top rankings.

 

2.PAID APPS WITH PAID FEATURES

 

This is kind of a hybrid model to generate revenues that has gained popularity recently, when you buy an app and users also have the option to buy extra features and content, so they can engage more intensely .

Sometimes it’s tricky to build this, but once you are done with a clear goal and strategy, the app can certainly work, and once you’ve created a brand, users will become addicted & numbers will go up.

 

3.IN APP-ADVERTISING

 

All the above approaches have an impact, but maybe if we compare with app advertising, we see that this is a more useful model to gain money.

Since this kind of model has grown so much through the years, by repeated transactions from your regular & new users, can determine if this app is used as a hobby or a business.

But the issue here is that that you can only make money, if you have a large number of users that download & use the app frequently. So choose this model to make money only if your app can be used in a long period of time.

In app advertising not only developers have shown interests, even app marketers are attracted in paid advertising, because they have much more control over it. You can find ad networks with huge inventories & specific apps, articles, stories that can be relevant to your app.

 

4.IN APP-PURCHASES

 

Also called Freemium model, is considered as the best way to generate revenue from your app. Here the initial download is offered free, but with limited functionality. So when users want to gain full- access, they have to pay either by buying the full version of the application or by app-purchases.

When constructed properly, this model can be a win in developers side and the user's side, because users get the opportunity to sample the app, without spending unnecessary money, and indirectly increasing the number of people willing to give the app a try.

And when not executed properly, by adding a few features in the free version, users fail to achieve a good liking to the app, so they will not keep the app, or upgrade it.

You can also put too much features, users can not see a reason to upgrade the program on its full version, or to buy app-purchases.

The key to a successful app here is finding the middle spot, when customers have features to enjoy the app, but also giving space to desire more for an enhanced experience.

 

5.SUBSCRIPTION APPS

 

This model offers the app for free, then it charges the user for the subscription service. It works best for apps that deliver feed data like blogs, newspaper & magazines.

Subscription apps are usually purchased weekly, monthly or yearly, so it requires you to put more effort on maintaining & updating the app.

The good part of subscription apps is that you gain loyal users & they provide a steady stream of revenue for developers.

 

CONCLUSIONS

 

In our daily growth of mobile app development in Dubai, to achieve a significant success on this trendy marketplace, you need to rely not only on the expert level of development, but also on a good marketing expertise. Users will not upgrade an app that’s not great to begin with, and users will not even pay to download an app without first being impelled by a top-notch campaign marketing.

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