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In this digital era, every business wants to create its own identity for themselves. Every business today is using a mobile app irrespective of their size. A mobile app is one of the most effective ways of expanding your business. It has changed the scope of growing business exponentially. Today your customer is using mobile phones more than ever. You can reach out to them and create customized messaging and offer them according to their taste and choices. Mobile app development companies in the UAE recommend that all businesses should have their own mobile apps to give the best experience to customers. So, how does a mobile app help grow your business exactly?
1.Your Business gets More Visibility
Mobile app development companies in UAE say that an average person today spends about 2-3 hours on the phone and not on a desktop or the laptop. So, the best way to connect with your customer is through the phone. This insight will help your business if it has a mobile presence. Your business will be able to grab much more eyeballs than just having a plain site.
Today, everyone is casually scrolling on their phones all the time. Whether your customer is travelling in the metro, sitting in an office, eating in a restaurant or chatting with friends from home, a mobile phone is used all the time. Target your customer at this very spot and market your business. With effective communication, your mobile app could become your customer’s more used app on their phone.
2.Helps with Specific-Targeting
Unlike websites, mobile apps can be directly targeted to your customers. Right from product launches to sales and discounts to other promotional offers, it can directly reach your customer through a mobile app.
When your customer uses your app, they need to enter their details such as location, age, etc., which enables a business to send out customized messages. Also, various promotional activities and other offers can be targeted geographically, demographically and also based on shopping behaviour. When your customer has been using for an app for a while, he will stick to it if he has a good experience. Also, with direct targeting and your customers’ previous buying record, it is possible to send them notifications about the latest products and other offers.
3.Builds Customer Loyalty
A mobile app gives you have the opportunity to talk to your customer directly. Why should you not make the most of it by introducing a loyalty program? Offer your customers special brand points every time they make a purchase. Make them feel special by sending push-notifications on their birthdays, anniversaries and offer them special discounts. With so many brands offering similar product/service, these loyalty points will make them stick to yours. After all, who doesn’t like being treated special?
4.Builds Brand Recognition
With so many competitors in the market, it isn't easy to engage with your customer with just an outdoor print ad. A mobile app makes conversation with your customer and sets your brand apart from the rest. The more ways you introduce to engage with your customer, the better it is.