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Aug 02 2018

The Rise of Augmented Reality in Digital Marketing

Augmented reality — we all just saw it played out in movies before. But right now, it is slowly coming to life. Today, we are seeing a lot of technological advancements with the introduction of smart apps, smart helmets, and even smart glasses. The mobile development Dubai has truly gone a long way since it started out.

In the last couple of years, augmented reality was just a small idea that many companies are considering but not really exploring. It was not until the last two years that a few mobile development companies took risks and incorporated augmented reality or AR with the development of their apps. In a recent study, it was estimated that AR, along with the VR technology, will experience an exponential growth of about $162 billion this coming 2020.

We are just slowly seeing AR being applied to games today. However, it is important to note that AR can be a very huge factor that many retail store owners should consider. How? Let us look into a couple of ways the AR will bring your digital marketing efforts to the top.

Immediate Interaction

The most common feature that many people are looking forward to with regards to AR is its ability to let the users experience and interact with the environment of the app. People love it when they are being engaged with the app because they feel like they are given much attention. Because of this, there is a higher chance that they will come back to get more of the experience.

Live Feedback

Gone are the days when customers had to wait for replies or do the thorough digging for information when they are looking for reviews or feedbacks for particular products. With AR, they can easily find out a lot of information such as reviews of an item, how trendy it is in social media, or which channels they are most popular in.

Customization and Personalization

VR and AR are all about the customers. 

This is because of the technology’s ability to present and facilitate an omnichannel experience for the customers. As an example, there is a makeup brand that has an app that lets the users see how the makeup is applied to the users face in real-time through facial recognition technology. 

Another example would be a clothing retail store. A user can view how the clothes will fit on him or her. Moreover, it would also tell the user where to find the clothes, a few suggested prices, and even other design options. This is a really great way to capture an audience since it personalizes the experience for them.


Another great thing about AR is that it allows the customization of the app to include games that the brand will challenge their customers with. Through this, there will be higher engagement rates and the customers will be more motivated to be in tune with the brand because they are trying to reach a goal. 

So, when your business is looking into the assistance of mobile development Dubai for your AR needs, make sure that you do not forget to look for a company that achieves all the things that were said above.

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