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Sep 04 2018

AR and VR and Why Companies Should Make the Transition?

Today, people automatically think of VR headsets when someone mentions a 3D experience. This has been further strengthened with the rise of more improvements like mobile AR. Because of this, mobile application development companies in Dubai are continually finding new ways to keep up with the trend and improving the quality of the apps they are making considering all these changes.

The changes have also caused quite a commotion. From the viewpoint of an app designer, how different are VR, AR, and mobile AR are from one another? Are there specific devices or applications that only work with a certain type? What makes one type unique? In this article, we will try to decipher the fundamental things you need to know when you are looking to give special attention to 3D experience.

What is the Difference Between VR and AR?

People around us are using the words VR and AR a lot but do we really know the difference? It is important to note that the differences between the two are quite big. First of all, VR is a technology that puts an individual in a completely synthetic and immersive world with the use of a headset. On the other hand, AR adds enhanced 3D elements to the real world in which people are able to see using smart glasses. This means that VR is more of a private and individual experience while AR is typically made for public use.

Mobile AR

A newer update to the 3D technology is mobile AR. Mobile AR is actually a mix of 2D and 3D that is mainly made up of fixed elements. In mobile AR, an object that is in the 2D space can interact with another object that is in the 3D space. 

One notable characteristic about mobile AR is that it highlights its social component. Apart from allowing you to screen-share, mobile AR also lets people meet and gather at a common point.

The Advantages of AR for Your Business

With all these advancements in technology, one question still lingers: “Why should my business utilize AR?”

Here are the benefits:

AR is Noticeable and Unique: While the whole technology is still in its early stages, you can wow your audience with something so advanced while being able to stay ahead of your competitors because you have something that they do not have yet.

AR has a Higher Chance of Going Viral: AR will surely create a buzz. Because of that, people are more inclined to talk about your business and share it all around their social media accounts. And, that is a huge plus as that helps you acquire new customers.

AR Improves Content Quality: AR enables your app users to create content with a lot more options that they would not have been able to access before. 

AR Lets You Personalize and Customize: The beauty of AR is that it provides the mobile application development companies in Dubai endless opportunities to create an app that can be personalized and customized to fit your brand. It allows you to express your uniqueness which is a lot more engaging compared to the standard content we are so used to seeing.

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